​Portfolio: Bryan Tritt

A former attorney with 15+ years of PR, Communications and marketing experience, I’ve scaled teams, launched high-impact campaigns, and advised leaders at the intersection of tech, finance, and public policy. 

Career Highlights

  • Experienced leader with seven years of people management. Teams ranging from two to organizations of 100+.
  • Decade-long track record of helping fintech and tech brands (TurboTax, QuickBooks, Binance) translate complex concepts into compelling narratives that drive adoption and build trust.
  • Orchestrated Binance’s post-FTX Proof of Reserves campaign (10+ channels, 100 countries, and 24 languages), achieving a total of 420M positive media impressions.
  • Social Media Advisor to Justin Trudeau's Liberal Leadership Campaign.
  • Co-founded Thrive (renamed QuickBooks Connect), Canada's largest public accounting conference.
  • Established communications programs from scratch at Intuit, goeasy, Binance, and Panther Protocol.

Case Studies

Binance, Post FTX Collapse

Post-FTX Collapse Proof of Reserves Campaign

Internal Comms Platform

Revolutionizing goeasy's internal communications through technology

TurboTax Full Service

Repositioning TurboTax for the Assisted Tax Market in Canada

The Influencer Factory

Intuit's Successful Accountant Influencer Academy Experiment

Writing Samples

Sample Presentation

EthDam (Panther)

Bylines

Executive Thought Leadership

AI Access and Financial Information (AI Business)

The Role of Zero-Knowledge Proofs in Protecting User Data (Metaverse Post)

Detroit’s Financial Revolution is Missing Out on DeFi (CCN)

Executive Profiles 

O. Gale (Cryptopolitan)

Anish Mohammed (BitcoinWorld)

Executive Employer Reputation

Why TurboTax went beyond DIY Tax Services (StrategyOnline)


Technical Topic Writing

Decentralized Privacy (Panther Blog)

Dark Pools for Institutions: Challenges and Innovations (Panther Blog)

Proof of Reserves Webpage (Binance)

How zk-SNARKs Improve Binance’s Proof of Reserves (Binance Blog)

Writing about Privacy/Security

Privacy and Safety: Why you should value your anonymity (Panther Blog)

Alpha Protection Through Privacy: A Web3 privacy primitive for DeFi (Panther Blog)

AMA Recap

Panther AMA- October 2024

Employee Communications

Video

goeasy Ltd. Covid-19 response (goeasy Ltd.)

Newsletter

National Day for Truth and Reconciliation (goeasy Ltd.)

CEO Letter

International Women’s Day Letter


Executive Social Media Posts (Jason Mullins)

Charitable Donations Post

National Day of Truth and Reconciliation 

Visit to Quebec Team

TSX 30 recognition

Sample response to journalist inquiry

Sample Response to Journalist Inquiry