Explore the challenges and strategies for measuring ROI in Public Relations, including insights on Marketing Mix Modeling and the Barcelona Principles, in Bryan Tritt's article.

The growing use of Artificial Intelligence (AI) in business has raised concerns among Canadians. This article, based on a piece originally published in Strategy, explores a recent survey of 600 Canadians, highlighting their worries about AI usage and their willingness to switch to brands that avoid this technology. It also delves into strategies for building consumer trust, emphasizing security, education, transparency, and adherence to recognized standards. Discover insights and practical steps for navigating the complex landscape of AI in business.

Canadians are growing increasingly wary of the use of AI in business sectors like finance, legal, and transportation. A survey by Brand Aid Public Relations Inc. reveals consumer concerns over privacy, security, and reliability when AI like ChatGPT has access to their data. The findings emphasize the need for businesses to enhance transparency and security in AI applications to retain customer trust.

Insights on relationship-building, aligning business goals, understanding customers, and more. Whether a large corporation or a small business, the principles discussed can be adapted to various scenarios, offering readers actionable takeaways even without listening to the podcast.

From AI-generated misinformation to balancing automation and employment concerns, uncover insights and solutions for navigating the complex AI landscape.

Elon Musk's social media platform X has ended its 'Promoted Accounts' ad feature, affecting many businesses that advertise on the platform. This article outlines three key implications for businesses using X, including a speculative look at where the platform might be headed.