Explore the challenges and strategies for measuring ROI in Public Relations, including insights on Marketing Mix Modeling and the Barcelona Principles, in Bryan Tritt's article.

Insights on relationship-building, aligning business goals, understanding customers, and more. Whether a large corporation or a small business, the principles discussed can be adapted to various scenarios, offering readers actionable takeaways even without listening to the podcast.

From AI-generated misinformation to balancing automation and employment concerns, uncover insights and solutions for navigating the complex AI landscape.