August 17, 2023

Elon Musk's social media platform, X (previously Twitter), made a significant announcement for social media managers this week, discontinuing its 'Promoted Accounts' feature.  It's essential for businesses using X to understand what this means. Here are the three key takeaways:

  1. Say Goodbye to an Important Advertising Tool: If your business has been using 'Promoted Accounts' to gain followers on X, you'll need to look for new ways to do so. This feature has been raking in more than $100 million a year for X, and its removal might mean a change in your advertising strategy.
  2. Get Ready for a New Content Focus: X's decision may not just be about dropping an advertising option. It may also be a signal that the platform is leaning more towards dynamic content, rather than stationary Promoted Accounts ads. If you advertise on X, be prepared to get creative with visual content. This may be a sign of where things are going.
  3. Stay Tuned in Case of More: The platform's direction will likely continue to change, and advertisers on X need to stay on their toes. 

X's move to get rid of 'Promoted Accounts' aligns with Musk's broader vision for the platform. Though surprising, given its revenue generation, it fits with a move towards more engaging content. 

While this may not be an issue for users, businesses using X for advertising will feel the shift. 

If you're looking to dive into the details of X's decision to end the 'Promoted Accounts' ad feature, or want to understand more about its implications for businesses using the platform, check out this article on Mashable. It's a read worth your time if you're navigating the ever-changing world of social media advertising.